1970’s
The introduction of titanium dioxide, particles of mica covered with a fine coast of titanium dioxide. These replace forever the eosin dye, Red No. 21 that had caused adverse reactions in some cases.
Clinique, a new American brand was the first line of cosmetics where the look was secondary to addressing specific skin conditions, normal, oily, combination etc.
Lancome introduced the first moisturising and protective colour cream “Beinfait du Matin”.
A return of the fashions of the 20’s and 30’s with a touch of disco and sequins.
False eye lashes were the height of fashion with an obsession with bronzed skin all year round.
In 1973 makeup began to imitate nature and a neutral colour palette emerged.
In 1976 the “punk” look was in fashion with no rules or unifying theme to the colours worn.
Later on the fashion changed to very dark eyes, blood-red lips, and very pale skin, reminiscent of the Roaring Twenties.
The 70’s are now ridiculed for its poor taste short-shorts with platforms, bell-bottom trousers, jumpsuits, polyester shirts, and sparkly tight disco clothes.
Until next blog...
Georgina
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